SLCB continues efforts in Far East

Three MICE operators from Singapore share their experience the GM and the marketing manager of the convention bureau Vipula Wanigasekera and Kumudu Hennedige are also in the picture.

Following the initial awareness campaign in Singapore and Malaysia with direct partnership with SriLankan Airlines, three leading Singaporian MICE operators (Meetings, Incentives, conferences and Exhibitions) were hosted by Sri Lankan Convention Bureau (SLCB), SriLankan Airlines and Jetwing Travels with a round tour in Sri Lanka.

The three Singaporean Companies were represented by Bryan Tan ( Tour Asia(S) PTE Ltd, Eric Low (Sino - America Tours Corporation PTE Ltd), Berry Ting ( Air Sino- Euro Associates Travel PTE Ltd). Inspite of the ending of the conflict last year, the level of awareness in the far east is somewhat low hence the necessity to offer FAM tours starting from this group ' says Vipula Wanigasekera GM of the SLCB.

Following their round trip, the three member group was introduced to Sri Lankan DMCs where they were educated of the Government's development plan and future strategy which includes promoting emerging markets including Singapore.

The Sigaporean delegation, in addition to establishing contacts with local partners, also provided the preferences of Singaporean travellers and ideal locations and programmes that will ideally fit into their travel choices.