Silver and bronze for Phoenix Ogilvy at Goafest!
Phoenix Ogilvy won two awards at the recently concluded Creative Abby
Awards in Goa, the fifth edition of India's premier advertising
festival, Goafest 2010.
The 2010 edition of the premier advertising awards festival for South
Asia, that centred around the theme of 'Survival of the Freshest' as
always was fiercely contested, with countries including India,
Bangladesh, Pakistan Nepal and Sri Lanka submitting a grand total of
4,200 entries.
Whilst Phoenix Ogilvy's entry 'Goezy' won Silver in the Field
Marketing category, its work with Iodex balm won a Bronze award in the
Ambient Category, thus creating history as the only agency in Sri Lanka
to win a silver award at a regional advertising awards show.
Managing Director and CEO of Phoenix Ogilvy, Irvin Weerackody,
commenting on the achievement said "Our accomplishments at Goafest
reflect this agency's concerted effort to create effective advertising
and to think out of the box, which invariably results in a high level of
creativity. Competing with the best in Asia is indeed inspiring.
Winning silver and bronze in this highly competitive South-Asian
award show is very significant to us, especially, at a time when moves
are being made to debar us from participating in the local Chillies
awards, since we have declined to become a member of 4As or IAA."
This year's jury of eminent advertising and creative personnel
comprised Bobby Pawar, Agnello Dias, Sumanto Chattopadhyay, Prakash
Varma and Ramesh Iyengar to name a few.
Phoenix was also a finalist at Cannes and the 20th London
International Awards. Previously, the agency won three gold awards at
Abby's in Mumbai, 2005.
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