Brandix $1.2 b apparel park:

A milestone in regional growth

There has been a tremendous response to the Brandix India Apparel City (BIAC) from India due to the magnitude of the project in mutually benefiting both countries, said a top official of the Brandix Group.

Andra Pradesh Chief Minister Konijeti Rosaiah speaks at the opening of BIAC.

"The BIAC is a US$ 1.2 billion investment providing employment to over 5,075 rural youth in India and at the full occupation around 60,000 jobs would be offered", sources said.

The 1000-acre apparel park at Vishakhapatnam is a hallmark achievement of the country's largest apparel exporter and the mega project helps fulfil Sri Lanka's aspirations to be a regionally significant force in apparel manufacture.

High level political representation at the milestone event was led by Andra Pradesh Chief Minister Konijeti Rosaiah.

Brandix was represented by its Board of Directors led by Group CEO Ashroff Omar and the Sector Director for BIAC Feroz Omar.

BIAC forges a strong link between the apparel and related ancillary manufacturing capabilities of Sri Lanka and India, and builds a vast pool of synergies that will add infinite capacity and depth to the South Asian region at a time when economies of scale are critical to growth.

The park is designed and constructed exclusively to accommodate top notch international apparel sector manufacturers.

It is one of the largest textile industry-specific special economic zones in the world, and the only one of its scale and concept in South Asia.'Brandix's philosophy is to be the preferred sourcing hub of South Asia,' Ashroff Omar said, 'in line with its overall objective of being a global competitor equipped with both vertical as well as geographical spread.'

A vertically-integrated manufacturing zone geared to support a large scale knitting, garment manufacture, finishing, printing and embellishments with common facilities, BIAC when fully occupied, will accommodate up to 20 apparel manufacturing plants, three fabric mills, eight accessories manufacturers and a finishing plant.

Ancillary service providers including a centralised logistics facility are supported by the full gamut of infrastructure of power supply, water, communications, roads and worker facilities.

It will link global brands, manufacturing operations and service providers in a synergistic convergence that will consolidate the South Asian region's strength as a major apparel hub.

BIAC has been developed as an ecologically sustainable site that features green infrastructure and sustainable designs.

The park's integrated green infrastructure and efficient engineering designs ensure that final construction maximizes eco-industrial balance and meets sustainability business objectives.

The pioneer of the concept of 'total solutions' in Sri Lanka's apparel sector, Brandix is a preferred supplier to some of the world's leading apparel brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT, Lands End, Abercrombie & Fitch, Old Navy and Tommy Hilfiger.