Ceylon Biscuits packs energy into cereal bars

In a major innovation to ready to eat cereal, Ceylon Biscuits Limited (CBL) has come up with an energy and nutrition packed cereal bar. Nutriline's Nutriplus cereal bar, pocket sized and in a pillow pouch has already hit the market and is proving to be extremely popular among schoolchildren due to its nutrition value and size that can even fit into a pencil case.

Nutriplus is the newest addition to brand Nutriline and will fulfil a growing need for a nutritious wholesome snack, which is non-messy and easy to carry around. Made with locally produced green gram, rice, corn, soya, as well as raisins and glucose, and priced at Rs. 10 per bar, Nutriline Nutriplus will be the perfect quick fix nutrition solution and a throughout-the-day energy booster for children and adults.

'Today's schoolchildren are engaged in many activities from early morning prior to school, then continue with extra activities and tuition till late in the evening', said Susantha Gunawardene, Managing Director of CBL Foods Ltd.

Gunawardene noted that consumers do want easy and affordable access to wholesome snacks. 'There is a growing consumer demand for breakfast cereals' he said and we are leveraging on the consumer expectations of a wholesome snack that fits into the pocket which can be consumed anywhere and anytime, while providing the added nutrition that children and adults require to get on with their busy schedules day after day. Nutriplus cereal bar was the result of our assessment of consumer need, of wanting nutrition for children, he said.