Ogilvy Bags ICC World Cup 2011

Ogilvy & Mather is named the Official Advertising and Media Agency for ICC Cricket World Cup 2011.

Ogilvy South Asia pitched for the business in April 2010, as a joint team with the representation from India, Sri Lanka and Bangladesh.

The pitch team lead by Piyush Pandey, Executive Chairman & Ogilvy South Asia, included, Kunal Jeswani , Abhijit Avasthi and Rajiv Rao from Ogilvy India, Sudesh Sundhara Moorthy from Phoenix Ogilvy, Sri Lanka and Paratha Salahuddin from Ogilvy Bangladesh.

The World Cup campaign will be carried out by all three host country offices of Ogilvy.

Commenting on this achievement, Chairman and Managing Director of Phoenix Ogilvy Advertising, Irvin Weerackody said. 'here was a display when the combined talent, dedication and commitment of Ogilvy teams in Mumbai, Bangladesh and Sri Lanka, let loose a magnificent Doosra to bowl out competition in a stunning manner. On 16th of April 2010, at the Board Room of the Board of Control of Cricket in India, it was a spectacle conjured up by legendary Piyush Pandey.

An awesome fusion of logic and magic. After IIFA in June 2010, ICC World Cup in 2011 will be the next glorious event ushering Sri Lanka, into the global limelight.