Hello East, says Airtel

Bharti Airtel Lanka, a subsidiary of Bharti Airtel, one of Asia's largest integrated service providers announced its move into the Eastern Province of Sri Lanka. Airtel expands services to Ampara, Kalmunai, Batticaloa and Trincomalee districts and now covers over 70% of addressable population throughout the island. CEO, Bharti Airtel Lanka Amali Nanayakkara said, "We are delighted at being given this opportunity to serve the people of the Eastern Province and contribute to its growth".

To provide accessibility of its services across the province, Airtel has inaugurated four dedicated Airtel Stores to supplement its network of 2,000 retail touchpoints across all districts. This increases Airtel's overall retail strength across the island to over 18,000.

Airtel has also introduced innovative products and services and attractive call rates for both local and IDD, for the customers of the East.

These range from an attractive Handset Bundle Offer presented together with Nokia, which offers a Tamil keypad, free talktime, and SMS and data downloads upto one GB. Customers of the East can also enjoy a variety of Value Added Services like free prayers and prayer alerts, free welcome tunes, devotional content and also, South Indian entertainment content.

Upto 40% discount over market rates are offered for calls made to India and selected Middle Eastern countries.