Singer and Lumala cycle to success

The chairman of Singer (Sri Lanka) PLC Hemaka Amarasuriya with partner of City Cycle Industries M. N. M. Nafeel.

Lumala bicycles will now be available through all Singer outlets, including Singer Mega, Singer Plus, and Sisil stores, and dealers islandwide. This partnership between Singer and Lumala, two giants in their relative industries, was greeted with widespread excitement by Sri Lankan cycle lovers.

This commitment to delighting customers is shared by Singer, which rode away with the most coveted prizes at the recently concluded People's Awards. Adjudged Sri Lanka's 'Brand of the Year', 'Best Consumer Durables Brand', and 'Youth Brand of the Year', Singer has built its reputation on maintaining the highest standards of product and service quality.

The awards, which were based on the results of extensive surveys conducted by Nielsen Company, a leading market research firm, reflect the strength of the relationship shared between Singer and the Sri Lankan consumer. The partnership between Singer and Lumala bicycles is aimed at giving Singer's customers a more complete range of products.