Maliban wins award for superior taste

by Gayan Kanchana

Maliban Biscuit Manufactories (Pvt) Ltd (MBML) won the prestigious Superior Taste Award 2010 from the Brussels-based International Taste and Quality Institute (ITQI) for three of its brands, namely Chocolate Cream Biscuit, Gold Marie and Cream Cracker. This was said at a media conference held in Colombo last week.

Maliban is the first Sri Lankan biscuit manufacturer to win the award. ITQI is the world’s leading independent chefs and sommeliers based organization, dedicated to testing, awarding and promoting superior tasting consumer food and drink. It serves as a powerful tool for distributors and consumers to identify products of world-class quality and taste.

MBML Chairman A. G. R. Samaraweera said “quality has always been at the forefront of Maliban since it was opened over 60 years ago.

Our founders had a simple, yet valuable message for us - treat quality and innovation as your religion and looking back on our journey, I am proud to say that this is what has come to define us. This award demonstrates our firm commitment towards ensuring superior taste and quality”. MBML CEO (Sales and Marketing) Ravi Jayawardena said, “From the consumers’ point of view, for any biscuit, quality and the taste are the two most important factors. By Quality it is meant that the product has been made out of classy raw materials, is of nutritional value and is made using state-of- art manufacturing processes.

Taste also plays a vital role.

taste means a mouth-watering aroma, an excellent mouth-feel, soothing after taste, exceptional crispiness,” he said. MBML Assistant General Manager, Quality Assurance/Research & Development, Warna Fernando said, “For this evaluation we decided to submit only three products, which were randomly selected from our product range.

We are very proud that all our three submissions were awarded. We have taken much effort to maintain superior quality and taste in our product range. Tests are conducted on a regular basis and we take great care every step of the way - from choosing our raw material to production and packaging - to maintain our quality standards”.