Sunday Observer Online


Sunday, 26 September 2010





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Finagle launches flavoured cookie trio

Finagle Lanka (Pvt) Ltd., the first and only bakery to obtain the ISO 22000:2005 and HACCP certification in Sri Lanka, recently launched a range of new cookie products in three flavours, Finagle Cookies, Ginger Cookies and Coconut Cookies at the recently concluded Propack 2010 exhibition at the BMICH, a company spokesperson said.

Made to a traditional Danish cookie recipe using imported ingredients from Denmark, Finagle Cookies is available in 125g packs. The cookie is prepared with a Belgium Jam centre giving a delightful experience to a consumer's taste buds.

Managing Director of Finagle Lanka (Pvt) Ltd. Mahinda Ranasinghe said, "Our Company strives to produce nutrients of the highest standards for our consumers and the market. The demand for the recently launched Multi Seed Health Bread is a testament of the trust and loyalty to our products. The newly introduced cookies would also create a new dimension in the market without a doubt, adding a new experience to our consumers".

Finagle Lanka (Pvt) Ltd., was a venture which started with a capital of Rs. 210 million, which is the first and yet the only bakery to obtain the ISO 22000:2005 and HACCP certification in Sri Lanka. The company has a 54 percent market share in the sandwich bread market in Sri Lanka and is a joint venture between the USA-based Finagle a Bagel, Phoenix Ventures and Ran Ovens.

Finagle's state-of-the-art Italian technology leads to a distinctive production process, using high-protein Prima flour, positioning the company as the third largest prima flour buyer in the country.

In addition Finagle recently introduced "Finagle Multi Seed Health Bread" produced under a Low GI, rated 54 in the Glycemic Index-GI as per research by the British Oxford Brookes University, making the consumers enjoy a nutritious meal.

Glycemic Index ranks food on how they affect a human beings blood glucose levels. Carbohydrates that break down quickly during digestion and release glucose rapidly into the bloodstream have a high GI; carbohydrates that break down more slowly, releasing glucose more gradually into the bloodstream, have a low GI.

A lower Glycemic Index suggests slower rates of digestion and absorption of the foods' carbohydrates and may also indicate greater extraction from the liver and periphery of the products of carbohydrate digestion.


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