NDB Bank in islandwide savings drive

For most, saving is a task hard to imagine, given the diverse financial commitments of today's modern pace. NDB Bank proposes that saving is no longer a luxury accessible to a few, but an option for everyone. This proposition, the 'Ithiri Karamu, Api Hademu, Rata Hadamu' savings drive, will be conducted by the Bank at a national scale to coincide with World Thrift Month - October.

Chairman NDB P.M. Nagahawatta hands over a momento to Central Bank Governor Ajith Nivard Cabraal

The Bank will extend the initiative to numerous activities that will be conducted in its islandwide branch network, from events at public locations such as train stations to schools creating awareness of the importance of saving today, for a better tomorrow.

The savings drive aims to highlight the potential benefits of cutting down unnecessary waste in day-to-day life, from electricity, water and telephones, in addition to advantages that can be realised from managing both time and the environment. Savings made will translate to a financial saving in the long-term, helping to build a brighter future for individuals as well as the nation.

The initiative aims to foster the healthy habit of saving across the board, by going that extra step to show how the average citizen can convert savings from minor lifestyle modifications, into practical financial value additions.

NDB Bank's handy 'Saving Booklet' offers useful tips on how to optimise benefits and minimise waste of common everyday essentials via the discounting of continuous unconscious wastage of national resources.

In addition to healthy habits on conserving utilities, the booklet also provides valuable insights on savings to be made from efficiencies in time management and how simple steps in managing cash and the environment can also lead to higher levels of disposable income and thus, increased saving.

The first copy of this publication was handed over to Governor Central Bank, Ajith Nivard Cabraal at a meeting held at the Central Bank recently by the Chairman NDB Bank, P.M. Nagahawatte.

CEO NDB Bank, Russell de Mel said, "As a responsible financial services provider, NDB Bank sees it as their moral obligation to initiate an islandwide campaign to drive the concept of saving.

The Bank drives this initiative, in the hope that it will lead the way in developing positive savings habits that will empower people to save for a rainy day".