HSBC awarded International Brand of the Year 2010
HSBC Sri Lanka was awarded the Gold award for "International Brand of
the Year" at the SLIM Brand Excellence awards 2010, held at the Water's
Edge on October 1.
The awards held for the ninth successive year featured many reputed
local and international brands in the country vying for top honours in
eleven categories. The event organised by the Sri Lanka Institute of
Marketing (SLIM), aimed to recognise and reward brands that best met the
needs of their business, whilst showing affectivity and excellence in
the marketplace.
Head of Marketing, Group Communications and Corporate Sustainability
for HSBC Sri Lanka, Nilantha Bastian stated, "We are honoured to be
recognised with a Gold award that epitomizes our strength and capability
in delivering a truly world class brand experience to our customers. As
the world's local bank we are very much engaged with our customers and
understand the importance of building and maintaining a strong brand
presence, and hope this award will set a new benchmark in the industry."
Awards were selected based on stringent judging criteria, raising the
bar for improved excellence of all participants. Selection consisted of
two stages, where performance of the brand was judged through a written
submission under brand intent, brand content, brand process and brand
performance. While the second round consisted of a presentation on the
brand's success stories.
HSBC's winning entry encompassed brand building strategies for HSBC
Premier, HSBC Advance, Credit Cards, Corporate Banking and sponsorship
initiatives in the spheres of sports, fashion, culinary and culture.
The SLIM brand excellence is today recognised as the definitive
testing ground for the success of brands. It is the single and foremost
forum in the country that rewards and brings to the limelight, the
outstanding efforts of the best-performing brands in the country.
|