Elephant House relaunches 'Lite' ice cream

Head of Frozen Confectionery Elephant House Neil Samarasinghe presenting Elephant House ‘Lite’ ice cream to Miss Working Girl 2010 Ishara Abeywickrama.

Many of us actively take interest in our food and diet, making a point to check labels desperately trying to avoid unhealthy food and dedicating time and money to exercise. However, the fact remains that the human urge to indulge in guiltless pleasure still exists.

The solution to the above has been identified with Elephant House 'Lite' ice cream.

Available in both Vanilla and Chocolate flavours, according to Elephant House, Vanilla Lite contains 27 percent less calories compared to their regular Vanilla and Choco Lite contains 24 percent less calories compared to their regular Chocolate Ice Cream.

"The re-launch of 'Lite' ice cream in smaller packs was made keeping in mind the health conscious consumer. Since the ice cream tastes as good as a regular ice cream, the only compromise made would be on the calories," said Head of Frozen Confectionery Elephant House, Neil Samarasinghe.

The sweet taste of the ice cream comes from an internationally approved sweetener. There is no actual sugar or sucrose added to the ice cream.