Dettol soaps relaunched
Dettol, the leading brand of Reckitt Benckiser and a global leader in
the health and hygiene category recently launched its range of improved
Dettol soaps, promising consumers everyday protection through a
refreshing, germ free bath.
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Reckitt Benckiser’s Managing Director, Reazul Chowdhury
addresses the launch. |
The Dettol soaps comes in a unique shape giving its users the ease of
handling, while the new fragrance and moisturisers offer consumers the
benefit of a pleasant and refreshing bath.
"This year is special for Dettol, as it celebrates 50 years of
protection in Sri Lanka, and amongst our initiatives to contribute
towards a healthy Sri Lanka, we have also introduced a series of new
products, formats and other product enhancements to offer consumers
protection from germs - and peace of mind, said Marketing Director of
Reckitt Benckiser, Zakaria Ahmed.
"Dettol soap is available in four fragrances, and three different
pack sizes, to serve consumers with different needs and preferences.
Consumers have choices such as, Original soap for an antibacterial bath,
Skincare soap for beautiful healthy skin, Cool soap with cooling menthol
and Fresh soap that gives a refreshing bath.
Soaps are made to a special formulation that offers consumers the
benefit of germ kill, and protection against disease causing germs"
explained Shameena Pallie Senior Brand Manager, Dettol.
In addition to soaps, Dettol markets a range of products - Dettol
Antiseptic Liquid, Handwash, Plaster, Instant hand-sanitizer and Shaving
cream.
"We are pleased to be part of the Dettol franchise, and proud to be
associated with a brand such as Dettol, because it doesn't just offer
products, it offers consumers value, peace of mind and a germ free
lifestyle, which in turn helps make a healthy society" commented traders
who carry the brand in their retail stores.
Dettol has received positive feedback on its 'Dettol Protects'
campaign, an initiative to spread the message of hygiene and create
awareness across Sri Lanka.
"Dettol will continue with its mission of providing world class
health and hygiene products to the Sri Lankan consumer, bringing them a
range of products in varying and convenient forms, whilst continuing to
generate awareness and educate on good health and hygiene practices",
said Managing Director Reazul Chowdhury.
Dettol a brand of Reckitt Benckiser(Lanka) Ltd, is also known for
marketing worldwide known brand names such as Harpic, Mortein, Veet,
Strepsils, Airwick and Lysol. |
