HCPL appointed distributor for Camlin
Hayleys Consumer Products Limited (HCPL) has been appointed sole
distributor for the 79-year-old Indian company known in Sri Lanka for
products under its own name and the brand ‘Camel’.
Hayleys will initially distribute and market Camlin’s ‘Back to
School’ range comprising high-quality, non-toxic crayons, colouring
pencils, water colour cakes, lead pencils, and instrument boxes in Sri
Lanka, and progressively extend the portfolio to encompass the extensive
2000 plus product offering available.
“These are products that stimulate creativity and make a child’s
education pleasurable,” Hayleys Chairman Mohan Pandithage observed at a
colour-themed launch of the partnership in Colombo.
“It is an area of business that calls for a very interactive and
imaginative approach, and Hayleys looks forward to representing Camlin
to its full potential.”
Camlin Chairman and Managing Director Dilip Dandekar, whose father
founded the company in 1931 with ‘Horse’ brand ink powders and tablets,
said the biggest success the brand had achieved in India was the fact
that three generations have used its products.
“Our association with our customer starts at the pre-school age, and
we have a product range for every level as the customer grows older,” he
said.
HCPL Managing Director Rizvi Zaheed said Camlin is an important
addition to the list of global brands represented in Sri Lanka by HCPL.
“We are excited at the prospect of marketing products that foster
creativity at a young age, and continue to inspire and support creative
expression throughout a user’s life,” he said.
“Stationery and writing instruments are very personal to their users
and great brands enjoy enduring consumer loyalty.”
The full Camlin product portfolio comprises of five ranges, the Back
to School range for students, the Artists range, Writing Instruments,
Marking Instruments and the Hobby range.
Among the products are a variety of oil, acrylic, poster, transparent
photo and glass colours, water colour tubes, coloured drawing inks,
sketching pencils, soft pastels, starched canvases, oil sketching
papers, paint brushes, easels, palettes, crayons, cone and fine liners,
glitter, glues and pens.
The launch of the Hayleys - Camlin partnership themed ‘The Power of
Colour’ also included a presentation for key HCPL distributors, dealers
and sales staff on Child Psychology and Art by child art specialist
Yamuna Kaluarachchi. |