Munchee and Ritzbury win gold awards
Munchee and Ritzbury two of Sri Lanka's popular home grown brands
from Ceylon Biscuits Limited (CBL) won two awards at the Golbal Awards
for Brand Excellence during the World Brand Congress 10 in Mumbai.
Munchee and Ritzbury were the only two brands that secured awards
under the FMCG category, facing competition from leading brands
including multinational brands from many countries.
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CBL’s Senior Management team at the
press conference. From left: Rasith Wickramasingha Director,
Shea Weerasekera Director, Nandana Wickramage Group
Director/Head of Marketing and Sales addressing the media,
Ramya Wickramasingha Deputy Chairman, Lakshman de Silva
Group Managing Director, Nishka WIckramasingha Director,
Susantha Gunawardena Managing Director, CBL Foods
International (Pvt) Ltd. |
Munchee also won the award for Best Brand of the Year at the recently
concluded Sri Lanka Institute of Marketing's annual SLIM Brand
Excellence award ceremony.
World Brand Congress (WBC) is the single largest convention of the
finest brains behind some of the world's most successful and sought
after brands and a meeting place for over 500 branding and marketing
elite from every product/service category representing every continent.
WBC is an annual event where world's leading brands are slowcased for
awards while workshops and seminars are conducted for the brand
custodians on the changing 'brandscape' across the world.
Group Director/Head of Marketing and Sales CBL, Nandana Wickramage
said, "The World Brand Congress was a lively platform for a healthy
debate and exchange of ideas to build stronger, resilient and more
competitive brands capable of succeeding on a global platform".
Wickramage won an award for Brand Leadership, which is conferred to
individuals who have made an extraordinary contribution towards
development and sustainability of brands.
Asst. General Manager - Marketing (Munchee) Ms. Theja Peiris said,
"WBC was a wholesome learning experience where the team had the
opportunity to acquire knowledge to launch our brands to the next level
to satisfy the consumer.
As Sri Lanka steps into an improved economic platform, consumption
and consumer buying will move to a higher gear.
Marketing will become both intense and complex, as it makes newer
propositions to the consumer.
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