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Sunday, 26 December 2010

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Corporate help to create safe environment for children

Government authorities and the corporate sector have pledged to work together to create a secure environment for children and end all forms of child abuse and exploitation under a program launched by several civil society organisations.

Children's clubs have been formed in the Eastern and Central provinces to campaign against all forms of child abuse on the initiative of organisations such as World Concern. These clubs recently handed their appeal for a child-safe environment to Rtd. Maj. Gen. T.T.R. De Silva, the Government Agent of Trincomalee.

"Children of migrant workers in the Middle East are particularly vulnerable," says Ms. Selina Prem Kumar, Country Director of World Concern, "because they lack adequate adult supervision and are left to fend for themselves."

They have also formed a partnership leading companies to cultivate the use of child friendly business practices. These include raising awareness and preventing child pornography, prostitution and trafficking, and prohibiting child labour in their business environment.

"The corporate sector has an important role to play in ensuring a just future for the children of Sri Lanka. Child-friendly business practices must be part and parcel of strategies that drive businesses forward," says Mr. Susantha Ratnayake, Chairman of John Keells Holdings. Senior executives of the John Keells Group hosted the children at their corporate board room.

The children also met with leading business personalities and pioneers of the hotel industry- Gerard G. Ondaatjie, Deputy Chairman Mercantile Investments Ltd, Managing Director of Nuwara Eliya Hotel and Executive Director Tangerine Beach Hotels; and Travice J. Ondaatjie, Managing Director of Nilaveli Beach Hotel and Executive Director of Tangerine Beach Hotels.

"The management of Nilaveli Beach Hotel in Trincomalee will continue to support the awareness campaign to promote a child-safe environment and help children face a better future," Travice Ondaatjie pledged after receiving the children's appeal.

"Continue your campaign and get an education for a better future," Gerard Ondaatjie encouraged the children.

The corporate sector has been urged to actively participate in more meaningful child protection initiatives, such as adopting organizational policies that expressly protect children from abuse and exploitation, awareness raising campaigns targeting their clients, and education and training for their staff.

The first month of the campaign was completed on the 20th of December. The campaign will be continued in other districts for the next nine months creating awareness on child sexual abuse and child labour together with the government authorities and other stakeholders.

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