Belgium relaxes travel advisory
Belgian tourist arrivals to Sri Lanka have increased by 108.2 percent
in the first 11 months of 2010 over that of the previous year, compared
to a Western European average of 50.5 percent and an overall increase of
45.7 per cent in the corresponding period, Sri Lanka embassy in Belgium
said.
The increase in tourist arrivals from Belgium in the month of
November over that of November 2009, was a staggering 290.5 percent.
This month Belgium also relaxed its travel advisory deleting a
reference in its September 2010 travel advisory which stated “given the
security situation, all travelling to North and East of Sri Lanka not
recommended”.
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Sri Lanka’s Ambassador
to Belgium, Luxembourg and the EU Ravinatha Aryasinha
addresses journalists in Brussels |
The impact of these developments were demonstrated from the attention
Sri Lanka received at the 2010 Brussels Travel Expo (BT Expo) which was
held in Brussels this month. BT Expo, the largest business to business
tourism promotional event in the Belgium calendar was attended by more
than 250 exhibitors. The event dedicated to the travel industry in
Europe, attracted upto 4000 trade visitors including leading
professionals from destination management companies, hotels and
convention bureaus, as well as leading travel and business journalists.
Addressing over 50 journalists at a media event titled ‘Sri Lanka -
Back in Business’, held at the centre of the BT Expo pavilion, Sri
Lanka’s Ambassador to Belgium, Luxembourg and the EU Ravinatha Aryasinha
said, “In less than one year since Sri Lanka got back on the Belgian
travel catalogues and only a month since a direct weekly flight was
launched, Belgium was clearly accelerating to where it left off in Sri
Lanka’s tourist arrivals table, prior to terrorism affecting the
country”. He said the representatives from over 40 Belgian companies who
visited Sri Lanka in November, some of who were present on the occasion
to share their experiences, would testify to the fact that the country
is back in business, and in no sector was it more visible than in the
tourism sector.
Noting that traditionally Belgian visitors to Sri Lanka were also
high spenders and demanded quality, the Ambassador assured that the
rejuvenated travel sector in Sri Lanka is well geared to meet their
demands.
Second Secretary (Political) Madhuka Wickramarachchi, who is also
responsible for the tourism coordination work of the Embassy, outlined
Sri Lanka Tourism’s new branding strategy for 2011 and future prospects
in the tourism sector both for visits as well as for investment.
Secretary (Economic and Commercial) R.D.S. Kumararatne briefed the
audience on the Embassy’s overall economic promotion plan for 2011,
including a multi-faceted Sri Lanka Business Week in May.
Hony. Director for Sri Lanka Tourism in Belgium Robrecht Willart
hosted the event.
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