Timex Fergasam launches avirate
by Sapumali GALAGODA
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Sarinda De Silva |
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Inside the store
Pix: Kavindra Perera |
"Sri Lanka until now did not have a clothing brand of its own
therefore Timex Fergasam group created the brand avirate to bring the
sensuality of the woman", said Communications Manager, avirate Sarinda
De Silva.
He said that all the designs for avirate are done by the design house
in UK owned by the Group. The garments are stitched in Sri Lanka to
match quality standards of the UK and the USA.
He said that the clothes were initially introduced to Odel. "It was a
great success therefore we launched the brand at IIFA. The forte of
avirate is cocktail dresses and evening gowns. We also have bags and
shoes manufactured for the brand avirate in Hong Kong".
De Silva said that they will have a new style every week at the store
while clothing according to the four seasons will be available at the
showroom. Most importantly, the clothes are very affordable, he said,
Customer relations representatives are trained to look after the needs
of customers. |