Janashakthi launches global campaign

from left: Niroshan Pereira (President - Ceylon Motor Sports Club), Paddy Weerasekera (Head of Marketing - Janashakthi), Jean Todt (President - FIA), Michelle Yeoh Actor & Brand Ambassador for the ‘Make Roads Safe’ campaign), Dilantha Malagamuwa (renowned race car driver) & Ravi Liyanage (General Manager for Sales & Marketing - Janashakthi).

Janashakthi joined forces with the United Nations, Ceylon Motor Sports Club (CMS) and the global governing body for motor sports and road safety the Federation Internationale de 'Automobile (FIA) - UK to launch the global campaign - a Decade of Action for Road Safety 2011 - 2020 in Sri Lanka. It was launched in the presence of renowned Academy Award winning Malaysian actor and brand ambassador Michelle Yeoh and FIA President and former Head of motor sport at Ferrari, Jean Todt.

The 'Make Roads Safe' campaign is coordinated by the FIA Foundation (UK), whose members have played a pivotal role in driving the campaign forward and making the decade a reality.

The FIA Foundation will work in association with Janashakthi and the Ceylon Motor Sports Club in Sri Lanka to focus on taking necessary measures to significantly reduce deaths and injuries caused by road accidents. Janashakthi's Head of Marketing Paddy Weerasekera said, "As an insurance company we have always been concerned about safety.

Our past media campaigns focused on building awareness about road safety, covering key areas such as driving under the influence of alcohol, speeding, the importance of wearing seatbelts, the use of mobile phones while driving, child safety and related factors. We are happy to be part of a global initiative and hope to further bring about awareness of this topic in the years to come".

Janashakthi has always been a part of the Ceylon Motor sports Club for many years and has supported many initiatives in the past. A CSR project of this nature is made possible only with the assistance of corporates such as Janashakthi coming forward to extend their full support, and we aim to host a series of activities in the coming months in relation to the program" states Niroshan Pereira, President of the Ceylon Motor Sports Club. Globally renowned Sri Lankan GT race car driver Dilantha Malagamuwa graced the event and pasted the first sticker to kick-start the campaign.