Global recognition for Janashakthi at 19th World Brand Congress

Janashakthi Insurance PLC, the most profitable insurer in the first half of 2010, clinched dual honours for two consecutive years at the 19th World Brand Excellence Awards ceremony held in Mumbai, India.

The Janashakthi team after the ceremony

It received the prestigious Award for Banking and Financial Services and the Award for "Overall Brand Leadership".

General Manager Sales and Marketing of Janashakhti Insurance Paddy Liyanage said, it is a total endorsement of our endeavour in brand building and brand management efforts. We attribute this achievement to our underpinning brand propositions; the unmatched quality of our service and the creation of greater value via constant investment in brand building.

The Janashakthi team is delighted and deeply honoured with this recognition where our customer-centric deliberations in developing brand and related activations have been appreciated by a global jury consisting of an eminent panel of judges, Liyanage said.

The World Brand Congress is the single largest rendezvous of the best brains behind some of the world's most successful and sought after brands. The Congress is an annual meeting place for leaders from every sector and continent and is a non-profit making activity aimed at a professional cause of development and growth.

With a membership embracing 60 countries Brand Asia is a body committed to raising the standards of marketing and brand management across all industries in Asia and the world.

This year's prestigious winners include global brands such as LG Electronics, Microsoft Windows, Honda, Star News, Canon and Yahoo.

Head of Marketing Paddy Weerasekera, said, "We are honoured by this recognition especially being a totally homegrown brand and winning among top global brands.

We were successful in winning this global recognition due to our aggressive marketing and brand management strategies adopted as a market challenger to gain market share and enhance customer and shareholder value."