MindStar gets Reality Show of the Year 2010 Award

DFCC MindStar - the reality TV quiz show produced by DFCC bank was recently recognised as the best reality TV show at the 2010 Asian Mass Media Awards.

The Asian Mass Media Awards were organised by the Sri Lanka Mass Media Foundation - a collaborative media organisation which specialises in mass media research and communication. Award winners included media personnel from Sri Lanka as well as countries such as India, Malaysia, Japan and China.

This was the first award show of it's kind to honour excellence in mass media communication and the Foundation hopes to take Sri Lanka to the world by organizing The World Mass Media Awards in Malaysia next year.

DFCC MindStar began its broadcast run on Independent Television Network in May 2010 and quickly garnered a keen following from viewers island-wide. Presented by the genial Ravindra Randeniya, the show is well distinguished by its unique presentation style coupled with world-class production standards, presenting wholesome family entertainment to Sri Lankans looking for quality programming, especially in the reality show arena.

DFCC Bank, which conceptualised and produced the program, ventured into the television medium breaking the traditional approach to financial services advertising. Reality shows have become an important feature in entertainment for Sri Lankan TV audiences.

"We were trying to bring out an exceptional program that delivered education through entertainment. To be recognised for our contribution in the process of reworking the reality TV landscape is immensely satisfying" said Vice President Corporate Communications DFCC Bank Rosheeni Wijesekara. She added "I would like to thank all those who supported us in the creation of this show as well as all our loyal viewers who have followed the program regularly and have given us encouragement."

"Over the past 55 years, DFCC Bank has successfully carried the mantle of being the country's pioneer development bank. We regard MindStar as an important step in our efforts to promote a knowledge based society" Wijesekara said.

DFCC MindStar airs on ITN every Saturday at 9 p.m.