Alpha acquires solid wood manufacturing plant
Alpha Industries [Pvt] Ltd the market leader for security safes,
light metal office furniture and melamine wood based furniture and
turnkey office interiors, have announced their latest acquisition of a
solid wood manufacturing factory complex which is in line with their
corporate strategy for diversification.
Managing Director Alpha Industries
Priyanjith Weerasooria with the senior management team
comprising Director/COO Deshantha Silva and GM - Marketing
The new factory is located in the outskirts of Colombo and has the
capacity to turn out all types of solid wood furniture, be it for
corporate or individual requirement.
General Manager - Marketing, Alpha Jeremy David said that since
“Alpha is aggressively targeting the leisure industry that it became
almost an eventuality of them acquiring this new facility”. The booming
tourism industry has shown signs of new construction of hotels and
resorts where some of these entities need products quickly to cope with
the demand of tourists.
Alpha’s brand reputation stands out very much within the corporate
category where their other products and services are utilised by almost
every office in this country. Alpha’s scope has been meeting customer
requirements in different criteria. The company feels the time is
opportune to expand into solid wood furniture manufacture, as they have
made a name for themselves by turning out high quality and innovative
office interiors using melamine wood based material for which it has
become a benchmark for corporate office interior designs.
“This solid wood factory complex will further expand and strengthen
our product basket in terms of variety and versatility, whilst
maintaining the same levels of quality and durability usually associated
with the Alpha brand,” said David.