Expanding canvas of local teledramas
by Sunil RATNAYAKE
The Sri Lankan television industry today is at a crossroads; a point
of no return, if you will. From its modest beginnings with a
test-transmission that featured a kite splashed across the screen all
day long, to the very latest in Reality TV and high-definition
programming, it is now on the verge of taking the next logical step:
reaching international audiences. Whether or not we take that step is up
to the movers and shakers of the industry, but as a man who has been
involved in television production for almost three decades, I am very
proud of just how far we have come as a television-loving nation. Of
course, it was never a bed of roses, and there were more than a few
hurdles along the way. But I believe the difficulties we had; growing up
in the industry has shaped us into what we are today.
In this context, it is important that we take a moment to go back in
time and reflect on the ups and downs of an industry that we can all be
justifiably proud of, and also look into the future and prepare
ourselves for what lies ahead in the coming years.
It all began in the 1970s with the establishment of the Independent
Television Network (ITN), a brainchild of the innovative and pioneering
Shan Wickremesinghe, followed by that of the Sri Lanka Rupavahini
Corporation (SLRC), the birthplace of the Sinhala Teledrama - the very
word 'teledrama' being a uniquely Sri Lankan term for a TV
serial/single-episode-show whose purpose was to entertain viewers
through creative-storytelling. These two TV channels together spawned a
generation of directors, producers, scriptwriters, actors, cameramen,
makeup artists, et al that, to this day, dominate the Sri Lankan
television industry in a multitude of spheres, and have won the respect
and admiration of a loyal and ever-supportive audience.
Dimuthu Muthu, directed by the illustrious D.B. Nihalsinha, was the
first ever teledrama to come out of Rupavahini, sometime in the early
'80s, and was an instant success. It was a story of love and compassion
that also highlighted the virtues of hard work and determination. D.B.
went on to direct a number of teledramas that w--on critical acclaim and
were all well received by viewers in the various demographics.
Quality teledrama
A few years later, a teledrama unit headed by Dhamma Jagoda was
established at Rupavahini with the aim of putting together a production
team dedicated to making quality teledramas - the powers-that-were
having correctly identified this new phenomenon as being the next big
thing. The hugely popular Yasho Rawaya and Palingu Menike, two massive
hits that had viewers glued to their TV sets during their run, were
produced by this unit.
Incredible though it may seem, there were around eight to 10 million
television viewers all over the country back in the early '80s. Compare
that to the current figure of 14 million - though a remarkable number,
only an increase of just 4 million over a span of more than 25 years.
Nevertheless this shows just how quickly TV has picked up as a medium
of entertainment in Sri Lanka. With the introduction of the open
economy, TV sets were practically flying off the shelves, as virtually
every Tom, Harry and Siripala lined up to get themselves a brand new
tube.
Then came the sponsors - small businesses and large companies alike
came forward to financially back teledrama production as they recognised
the potential of this emerging industry which was showing sure signs of
becoming a major business with unprecedented growth and profitability.
Soon, the rich and powerful realized that the teledrama industry was one
to be taken seriously. There was a lot of money to be made in the
industry. As the years went by, and privately owned TV channels entered
the game, this turned into an incentive that encouraged more and more
teledrama production that in turn, led to a vast number of TV series
being produced year after year.
This was not necessarily a bad thing, however; although, some might -
rightly - argue that the quality of production has deteriorated due to
increased greed, with some businessmen with little knowledge of the
trade, using teledrama production as something of a
get-rich-quick-scheme. The reality, though, was that more money meant a
more vibrant industry with more and more investors coming on to lend a
hand to numerous aspiring directors and producers who had so many
stories to tell. And that was precisely what happened in the end. While
it might be true that some of the serials we see on TV today leave much
to be desired, the fact is, among the thousands of cliched, substandard
productions that are being dispensed one after the other, there are
hundreds and hundreds of true gems that have received much critical
acclaim over the years. And it is thanks to the money being pumped into
the industry by these businessmen that these 'good' teledramas produced
at all.
Types of teledramas
There are three types of teledramas being produced today: mega (soap
opera serial), limited series and single-episode. Each type has its
dedicated fan following. It is not fair to label any of these as either
good or bad, or superior or inferior to another, considering we all have
our own unique tastes and values. For example, the so called mega
series, the equivalent to daytime soaps in the US, numbering hundreds,
if not thousands, of episodes, appeal to a largely female audience that
consists, mostly, of housewives. And there are a fairly large number of
housewives in this country, as far as I can tell, and women constitute
more than 50 per cent of the population. That's seven million viewers
right there - a very high rating, indeed. After all, at the end of the
day, it's all about the ratings. And you cannot fault anyone for that,
since, obviously, ratings are any TV channel's bread and butter.
It's not that such trite and corny TV shows were never seen on local
TV before. There were soppy love stories being telecast quite regularly
even then. But those productions, in spite of the melodrama, had an
underlying theme and a message to them that struck a chord with their
audience and made them think. Dimuthu Muthu was a great example of that
and these teledramas were also firmly rooted in local traditions,
customs, beliefs, superstitions, etc., which only helped their cause.
In any case, there were other productions being telecast that more
than adequately made up for the apparent lack of realism and
believability found in the soaps. Such cult hits like Dandubasnamanaya
and Wedahamine were a case in point. The former, in particular, appealed
to a very wide audience due to its containing all the right ingredients
required for a gripping tale: action, romance, history, intrigue and a
bit of magic.
Nearly three decades since D.B's Dimuthu Muthu moved around the
airwaves, the Sri Lankan teledrama industry has now reached a point
where it's poised to move on to bigger and better things. The only thing
that's stopping Sri Lankan talent from realising its full potential and
taking the industry to a place where it can go head to head with any of
the big players in the international TV industry is a lack of resources.
This is why I believe it's important for up and coming producers to come
up with new, award winning concepts that at the same time, will actually
work and are marketable to their target audiences. It is of the utmost
importance that these future productions are profitable. If you cannot
sell it, there really is no point making it.
Profit motive
As famed Japanese Industrialist Konosuke Matsushita once said, if we
cannot make a profit, we're committing a crime against society. We take
society's capital, we take their people, we take their materials, yet
without a good profit, we are using precious resources that could be
better used elsewhere.
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