'Sunsilk Style International':

Three-day gala event at BMICH

Sunsilk, Sri Lanka's No. 1 shampoo brand and "PHABA Sri Lanka", the Premier Association of Hairdressers and Beauticians in Sri Lanka, present 'Sunsilk Style International' - Sri Lanka's foremost Hair and Beauty Festival on the 18th , 19th and 20th March 2011 at the Sirimavo Bandaranaike Memorial International Conference Hall (BMICH).

A host of internationally renowned as well as locally reputed hair and beauty experts will be in attendance at this event, which is expected to draw a crowd of around 60,000 people, who, the organisers believe, will gain a wealth of knowledge in these fields. Bridal dressing, novel hair styles, fantasy hair styles and nail art are some of the areas related to hair and beauty that will be covered during these three days.

The latest international trends and techniques can be learned and experienced through the lectures and demonstrations conducted by the foreign experts who are being flown down especially for this event.

Sri Lanka's No. 1 hair care brand, Sunsilk, has always provided tremendous support for the advancement of the hair care industry in the country. 'PHABA Sri Lanka' was established in 2006, and has a membership of over 2000, making it the country's leading Hair and Beauty Association.

This organization was responsible for organising the first ever Hairdressing, Beauty & Bridal Show of international standard in this country that was witnessed by an audience exceeding 50,000. Over 200,000 people have also benefited from the many workshops at regional level organized for the first time by 'PHABA Sri Lanka'. This organization has established strong ties with many internationally renowned experts and Sunsilk has always provided tremendous support in all matters related to Hair Care.

This three day extravaganza will benefit professional hairdressers and beauticians as well as those merely interested in seeing and enjoying the attractions. In addition to the instructive programmes, the evenings will have several entertainment items such as fashion shows and bridal shows, making this an entirely unique three days.

Another special reward from Sunsilk to those coming to witness this event is the opportunity to display their talents and win valuable prizes, opening wonderful opportunities for all - irrespective of whether they are already involved in this field or not.