Watawala relaunches Zesta

Head table (from left) Operations Manager/Tea Taster Roshan David, Chief Operating Officer Dushy Rathnasingham, Group Managing Director Vish Govindasamy, Chief Executive Officer Visal Wickramarathne, General Manager - Sales and Marketing Asitha Abeyasekara and Brand Manager/Business Analyst Damith de Alwis

Watawala Marketing Ltd. a subsidiary of Watawala Plantations, a leading Sri Lankan plantation company, relaunched its flagship brand - Zesta in an improved pack, to attract a new customer base.

Group Managing Director Vish Govindasamy said, "We believe that the changes made to our packaging will appeal more to our consumers and will help propel the brand into greater heights."

Zesta will continue to offer the best Pure Ceylon BOPF tea at the same price, he said.

Chief Executive Officer Visal Wickramaratne said, "Zesta was at first limited to a niche market.

Changes have taken place, the economy is growing and we believe we can expand our target reach. To do that, we have to reposition the brand in the consumers' mind. It is not going to be a niche product anymore, restricted to a small segment."

The improved pack retains the significant elements that are associated with Zesta, including its signature strips.

However, these have been enhanced with the new addition of gold, while the company logo is also placed prominently.

A human element has been introduced, while the new design also depicts the freshness of the cup of tea.