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Sunday, 13 March 2011

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ICC World Cup memento for Hero Honda customers

The ICC World Cup is being co-hosted in Sri Lanka, India, and Bangladesh up to April 2. The total of 49 matches with teams from 14 nations is one of the most-watched events in the world, with more than 700,000 spectators in host countries and two billion television viewers in 110 countries.

Hero Honda is a global sponsor for the ICC World Cup this year and will be offering valuable mementos such as branded caps with every purchase of a Hero Honda motorcycle from any of their 300 dealers based islandwide, up to the April 2.

The company is excited about the potential they have to strengthen their brand in this important region through the sponsorship of ICC matches and the ICC Cricket World Cup 2011.

Cricket has become a huge advertising market and being a global partner of the World Cup is the highest level of sponsorship the tournament offers.

Having promoted a number of sports events over the years, the company is committed to the promotion of sport, in particular cricket.

They began their association with cricket in 1993 with the sponsorship of the Hero Honda Cup, for the five-nation cricket tournament and were also one of the sponsors for the ICC Cricket World Cup 1999.

The company is also a sponsor of a number of players in the Indian squad, who have been brand ambassadors of Hero Honda. Hero Honda is a joint venture between India’s Hero Group and Honda Motor Company, Japan, with Stafford Motors being the sole authorised distributor for the motorcycles in Sri Lanka.

Stafford Motors were able to bring the World Cup for the first time to the country this year and organised the ‘2011 ICC Trophy Tour’ where they gave away match tickets through a selection process from a Quiz where three people from each city was rewarded. The Parade covered more than 14 suburban towns close to Colombo.

 

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