Samaposha sponsors U-14 girls football tourney

by Ranjan ANANDAPPA

FOOTBALL: The Under-14 International Girls Football Festival for Central and South - East Asia is on. It started on March 10 and will go on till March 14 at the Police Park, Colombo.

Plenty Foods (Pvt) Ltd a subsidiary of Ceylon Biscuits Ltd. are sponshoring the event for the third time under its popular brand Samaposha. Sri Lanka is hosting the game this year and youngsters from Bhutan, Iran, Jordan, India and Palestine will display their football prowess in a series of friendly matches and a coaching camp too, will be conducted simultaneously to the matches.

Samaposha has a close link with football in Sri Lanka as they are the sponsors of the under-13 annual football Tournament. Since the dawning of peace, many countries have expressed their willingness to take part in tournaments held in Sri Lanka.

Nandana Wickremage, Group Director and Head of Sales and Marketing for Ceylon Biscuits addressing the media at the Football House Auditorium in Reid Avenue, said "as a nation we should start reaping the benefits of peace, be it in the political, business or sporting frontiers.

While blending this national requirement with one of our prominent brands, which stands for strength and vitality, which is Samaposha, we have decided to sponsor this festival. We see a close relationship with our brand and football as a game which demands and displays energy".