Charter House turns 20
Charter House celebrates 20 years in the bathware industry having
secured a growth of over 100 percent for Grohe products in 2010.
Vice President/Managing Director of Grohe India Mathew Job visited
Sri Lanka and had discussions with the management of Charter House on
prospects for further developing the market for Grohe.
He also made use of his time to visit the market and observe the
brand positioning by Charter House. Founded as a trading company,
Charter House has evolved to play a key role in the construction
industry's progress and launched Grohe's Baulines series of fittings
recently.
The range, which blends bold Bauhaus-inspired designs and premium
quality materials with the most advanced German manufacturing
techniques, makes luxury affordable for connoisseurs of class who are on
a budget.
The Baulines range is expected to make a breakthrough in the
mid-market segment, which was dominated by cheaper products from Italy
and Spain. Synonymous with setting new standards of quality, technology
and design, Grohe is the world's number one single-brand manufacturer of
luxury sanitary fittings.
Understanding the importance of providing world-class service to
support its world-class products, Charter House has invested in an
industry-best service centre, while focusing on maintaining and
upgrading the technical knowledge of its skilled workforce. Job noted
that the two companies shared a passion for giving customers the very
best.
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