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Sunday, 20 March 2011

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Charter House turns 20

Charter House celebrates 20 years in the bathware industry having secured a growth of over 100 percent for Grohe products in 2010.

Vice President/Managing Director of Grohe India Mathew Job visited Sri Lanka and had discussions with the management of Charter House on prospects for further developing the market for Grohe.

He also made use of his time to visit the market and observe the brand positioning by Charter House. Founded as a trading company, Charter House has evolved to play a key role in the construction industry's progress and launched Grohe's Baulines series of fittings recently.

The range, which blends bold Bauhaus-inspired designs and premium quality materials with the most advanced German manufacturing techniques, makes luxury affordable for connoisseurs of class who are on a budget.

The Baulines range is expected to make a breakthrough in the mid-market segment, which was dominated by cheaper products from Italy and Spain. Synonymous with setting new standards of quality, technology and design, Grohe is the world's number one single-brand manufacturer of luxury sanitary fittings.

Understanding the importance of providing world-class service to support its world-class products, Charter House has invested in an industry-best service centre, while focusing on maintaining and upgrading the technical knowledge of its skilled workforce. Job noted that the two companies shared a passion for giving customers the very best.

 

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