Ninja to create uniformity in products

Ninja's new marketing campaign aims to create uniformity across all its products making it more convenient to its consumers. Ninja Mosquito Coils began its operations in 1997 by importing coils from Indonesia.

The company took a strategic decision in 2002 to focus on quality by manufacturing locally which contributed immensely to its success.

Chemicals produced by Sumimoto Chemicals, Japan, a world leader in chemical technology, are exclusively used in the production of Ninja Mosquito Coils.

The state of the art factory operated by Ninja is located in Millawa in Kalutara District, providing direct employment to 120 people in the area and indirect employment to many more who assists them in the collection of raw material such as coconut shells and wood powder used in production. CEO Home Care, Darley Butler & Co Ltd Sanjeewa Gunawardena said, "The production of mosquito coils requires high usage of diesel to dry the coil.

Not only is this method expensive but is also a drain on our foreign exchange. We made an investment of Rs. 25-30 million on machinery to convert the diesel powered drying system to fuel wood - a bio mass system.

The investment has made us more efficient and allows us to act as an environmentally friendly organisation recycling waste." The fuel wood drying system requires wood powder and wood shavings to function which Ninja collects from different parts of the country, reducing overall cost involved in production, but more importantly providing a solution to the environmental issue caused by the unplanned disposal systems of the material.

Ninja spearheaded a campaign collecting coconut shells, which is one of the main breeding points for the dengue mosquito. In the area of Maligawatte alone three tonnes of coconut shells were collected in one day.