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Sunday, 27 March 2011

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Maliban wins FMCG Food Brand of the Year Award

Maliban Biscuit Manufactories, was awarded the FMCG Food Brand of the Year Award at the SLIM-Neilsen People's Awards 2011.

Marketing Manager Hashan Haputhanthri and CEO - Sales and Marketing Ravi Jayawardena presenting the award to CEO Lakshman Weerasuriya. General Manager - Sales and Operations Ashan Kannangara was also present.

A reflection of the pulse of the people, the Award demonstrates the trust and confidence placed on Maliban brand.

With the consumer at its heart, Maliban regularly conducts extensive consumer research in its processes.

The People's Award will further strengthen the company's presence in the local and international markets as it adopts more consumer-focused strategies in continuing to offer its consumers world-class products that have been trusted for generations.

An initiative by the Sri Lanka Institute of Marketing (SLIM) and the leading research company, Nielsen, the People's Awards seeks to recognise brands and personalities who have made a significant impact on the nation.

It is based on a large sample survey conducted islandwide by Nielsen over a period of five months from September 2010 to January 2011.

The respondents of the survey were asked to name their favourite brand personality in over 30 categories ranging from food to beverage, personal care, household care, telecom services, banking and finances as well as film, advertising and tele drama.

The spontaneous responses provided were recorded and the five brands that received the highest percentage for each category were nominated for the awards.

The brand with the highest percentage in each category werw the winners.

The other nominees for the award were Anchor, Sunlight, Lifebouy and Signal brands.

 

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