Triad wins 'TV Commercial of the Year' award

The Triad team (left) and the brand team from CIC Agri Business with the coveted award.

CIC's Biththara Wee advertisement won the TV Commercial of the Year accolade at the SLIM Nielson People's Awards held recently - a commercial which was the brainchild of ad agency Triad (Pvt) Ltd.

This is the third year that Triad won this award - the first two years being for its Api Wenuwen Api national campaign.

"There are two ways of judging effective communications," Executive Director/Brand Strategist Triad, Michael Holsinger said.

"One is through the creativity of the campaign, and the second is how effectively it managed to engage the consumer in its message.

As an agency, winning a People's Award emphasizes the latter - as it clearly reflects the impact the advertisement had on its audience."

Adding that CIC is a very forward thinking company that encourages innovation and insightful thinking and new ideas which can set a new standard in the market place, the Triad team is proud to share this success with their client - who is an extension of the agency and their valued partner in the brand building process.