Triadhot.com launches campaign in Singapore

The multinational ad agency Triadhot.com launched its first ever fully integrated campaign in Singapore recently, an ambitious step taken in its short journey since inception in July 2010.

Triadhot.com embarked on the 360 degree campaign complete with print, digital and outdoor executions as well as BTL material and activations.

Most of the creative work was done in Sri Lanka through its virtual agency portal to service a client's need overseas.

The ads done by triadhot.com appeared in newspapers and magazines in Singapore and the hoardings went up beside bus stops. Singapore, which has a large appetite for street level activation also, saw flier distribution activities as a part of the launch.

The digital campaign complete with a Facebook fan page, Google ads and banners was complemented by visits by celebrity bloggers who blogged, uploaded videos and tweeted about the launch. This was aimed at reaching out to the tech savvy social media and blogger driven young adult market in Singapore.

Another key aspect of the virtual agency business model is its ability to formulate and work seamlessly with a global team.

In this instance Triadhot.com teamed up with a dynamic local outfit in Singapore, The Sales Team Asia for market research, media execution and on ground activation.

Triadhot.com's work frequently appears in newspapers, magazines and websites in India and Singapore. In its ambitious plans to expand its global footprint, Triadhot.com has already partnered with AdAsia.

The company hopes to expand its global footprint in Asia this year and is already exploring opportunities in the Philippines, Maldives and Indonesia.