PJ invests Rs. 50m on POP-UPSELL

by Sapumali GALAGODA

The PJ Group has launched POP-UPSELL, an e based sales exchange with an investment of Rs 50 million.

“The venture initiated by PJ group Chairman Prasanna W Jayewardene, offers an e based sales exchange to cover any item however large or small,” said spokesperson for the PJ Group Amara Galagoda. “Crigs list in USA is a success story which we hope to emulate,” she said. However, PJ’s POP-UPSELL will be in all three languages and will open the opportunity to buy and sell even second-hand items at a very low cost.

We will tailor-make the concept to suit those not conversant with computers to advertise as well.

A five point advertising and marketing budget is allocated for the concept by the PJ Group who envisage rapid growth in this area, Galagoda concluded.