Singer forges partnership with ASUS

CEO Singer Sri Lanka Asoka Peiris and Regional Director South Asia ASUS Technology Ltd Albert Tung forge the partnership. Pic: Kavindra Perera

Singer Sri Lanka will launch a well-known brand of consumer durables under its franchise soon, said CEO Singer Sri Lanka Asoka Peiris.

Announcing the partnership between ASUS computers and Singer he said that the computers will sell quickly due to the priority given by the government to ICT education and knowledge industries being established in the country. He said that Singer is in a position to introduce computers to every part of the country.

Peiris said that the highest selling product in Singer's portfolio are televisions while computers fourth place. Singer has retailed computers from the mid 1980's and in the last 5-6 years has accelerated their retail due to demand.

Singer is the number one retailer in computers in the home market but is yet to get to the number one position in the business to business segment, he said.

Regional Director South Asia ASUS Technology PTE Ltd Albert Tung said that they have appointed Singer as the exclusive retail partner as ASUS trusts Singer's potential. ASUS with 11,000 employees, 77 support centres and 50 offices worldwide netted a revenue of $ 10b last year. He said that note books, PC netbooks and desktops account for 75 percent. SG