LMRB to fulfil research needs

By Ananda KANNANGARA

The Lanka Market Reasearch Bureau's (LMRB) objective is to cater to Sri Lanka's top multinational and local marketing companies to fulfil their research needs.

This was highlighted at the second Consumer Portrait `New Front Liners-Charting the Uncharted', meeting. LMRB, CEO, Himalee Madurasinghe said as the premier research institute with a wealth of experience in the market, the LMRB will anticipate what should be the products and services that are required by clients in the future.

Madurasinghe assured that the LMRB is geared to provide a solution with their extensive network of resources, both in terms of superior technology and human capital.

Our worldwide resources are constantly working on capabilities that will help clients to discover true insights to dominate in their relevant categories. She said the LMRB believes in building partnerships with clients where the needs of the client becomes the beginning of the charting of the map.

She said LMRB strives to obtain and adapt new technologies introduced worldwide, so that local organisations could use the knowledge that is acquired fast and effectively.

President, Indian Market Research Bureau (IMRB), Thomas Puliyel said that the contribution, made by them are highly valued by partners and that is the reason they work on being a step ahead, discovering and sharing what could be used tomorrow.

As an organisation we strive to discover new frontiers and charter the uncharted.

He said the IMRB is well connected and share knowledge with each other, which enables them to synergise and create solutions that are powerful.

IMRB representative, Hemant Mehta said that consumers lead busy lives, with little time and patience for sharing their opinions, coupled with growing competition and complexity in the market place.

He said the marketeers' need for frequent, faster and incisive insight is only growing. These pose multiple challenges for researchers: How can we engage the time pressed consumer? How can data be gathered and analysed faster? How can we collect more information from the consumer without burdening them? Fortunately, recent developments in technology come to the rescue of researchers.

He also said another opportunity which could be explored immediately by marketers is the analysis of shopper behaviour in quantitative terms using video observations in a retail environment.

The audience was also exposed to many emerging technologies currently used by IMRB International, which are bound to create high levels of interest with marketeers.