Shaw Wallace to enhance distribution network with sales force automation

Shaw Wallace Ceylon Ltd is transforming its sales distribution process to a fully automated and integrated distribution system to enhance its sales efficiency and cater to the demands of the industry.

Axienta Ltd, which is a specialised organisation in sales force automation systems and mobility solutions are joining Shaw Wallace Ceylon Ltd to implement the process. The initial stage of automation will focus on the FMCG sector and strategies are defined to implement it to other segments. With the automation of the sales force, all field level staff will be equipped with hand- held devices to invoice the process which will be connected to the main server in Colombo where all secondary sales will be updated automatically.

"The sales force automation project at Shaw Wallace Ceylon Ltd is the result of a planned endeavour to identify the right solution to deliver real business value" said Axienta Group CEO Manju Fernando.

Executive Director, Shaw Wallace, Shamindra Rajiyah said "Shaw Wallace is being transformed to a company powered by innovation and technology. Our company and brands have built trust among consumers and stakeholders and we believe we are positioned to seize opportunities and take the company to another level. The sales force automation is one such step in our journey to be one of the country's top FMCG houses."

The project is planned to commence in October and continue till April 2012.

Shaw Wallace and Axienta believe that this partnership will deliver synergies and pave the way for process automation and best business practices to be established.