EZY Racing to form new clothing alliance with international brand
EZY Racing will shortly enter into partnership with one of the
world's leading clothing brands who are seen extensively in leading
markets around the world. Precision as well as style, coupled with the
casual aura of both brands, complement each other, thus making them
ideal partners, off as well as on the track.
The affiliation is brought together and made stronger due to the
common values, perception and principles these significant brands stand
for.
The affiliation aims at bringing the much needed 'glamour' element
into the local motor racing arena, thereby increasing its appeal.
The affiliation would focus on introducing co-branded racing
merchandise and memorabilia which would enable local racing fans to get
closer with the sport.
EZY Racing, is the racing brand of EZY Motor Racing Corporation, a
subsidiary of computer giant EZY Holdings which have designed a
successful business model in managing a professional motor racing team
through partnerships with the EZY Racing brand.
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