DSI recognises efforts of dealers

One hundred top dealers of DSI, gained recognition when they were rewarded with a company sponsored trip to Bangkok and Pataya recently. They were the best dealers in terms of school shoe sales for the year 2010/11.

While the next 75 dealers were given refrigerators another 100 dealers got mountain bikes.

A company spokesman said that this reward scheme is one way of recognising their business partners who have helped the company over seven decades to become the leading footwear retailer in Sri Lanka gaining a market share of 44 percent. It helps to strengthen the relationship between the company and the dealers.

While providing an opportunity to share ideas among themselves and with the company management, it also exposes them to foreign brands and merchandising practices as well as to become aware of international designs and trends in design.

This was the second successive year that the best dealers won a trip outside Sri Lanka. In the previous year ten dealers were selected from a raffle draw and sent to Bangkok.