Greeting cards for a worthy cause

Once again, the month of greetings is on your doorstep with the arrival of the Christmas and New Year season. You may already be busy selecting greeting cards for your loved ones and well-wishers. But are you aware that there is a segment of people who are awaiting your selection from the cards released to the market by HelpAge Sri Lanka, so that their elderly life is benefited from the proceeds of those card sales?

HelpAge Sri Lanka, an organisation dedicated to the well-being of the elderly population in Sri Lanka, as a part of its annual fund-raising campaign, has released 23 new designs of greeting cards consisting of paintings, photographs and graphics to the market, with that noble objective of helping the needy elderly citizens of the country. These include embossed and foil designs.

According to HelpAge, funds raised from the sale of greeting cards have become a major contributor to its welfare activities for the elderly population in the country since 1986. The proceeds of this project are used to improve the quality of life of elders in Sri Lanka.

HelpAge operates mobile medical care units to provide free medical and eye care facilities for needy elders, helps restore fading vision in elderly by providing free cataract surgeries at HelpAge Sri Lanka Eye Care Centre in Wellawatte and also provides free spectacles to needy elders.

It also conducts programs on elders' rights, on home care for elders and providing hearing aids, medicines and orthopaedic equipment to elders.

- RANIL