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Sunday, 15 January 2012

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Seylan Bank 'airdrop' and door-to-door promo

Seylan Bank recently redefined the concept of savings, in an initiative hitherto not seen in Sri Lanka's banking and financial services industry, by literally 'dropping' Rs. 1 m from the skies supported by a door-to-door campaign.

On October 22 helicopters hovered over different parts of Sri Lanka and dropped thousands of coupons with special serial numbers and individualised barcodes to an eager public. On the same day, over 3,000 staffers from Seylan Bank's 131 branches all over Sri Lanka embarked on a door-to-door campaign distributing similar coupons.

 

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