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Sunday, 15 January 2012

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Dialog Axiata and HelpAge Sri Lanka use Star Points to help elderly

Star points, Sri Lanka's largest loyalty rewards network has linked with HelpAge Sri Lanka a charity dedicated to the elderly enabling more than seven million Dialog customers to donate their star points earned as loyalty rewards for the well-being of the senior citizens of the country.

Dialog Axiata and HelpAge Sri Lanka announced the partnership at a press conference with the participation of Dialog Axiata Chief Executive Officer, Dr. Hans Wijesuriya and HelpAge Sri Lanka and HelpAge International Chairman, Tilal de Zoysa and other officials.

The launch of the partnership enables Dialog customers to donate Star Points towards providing medical and eye care facilities for needy segments of Sri Lanka's elderly population.

Dr. Hans Wijesuriya said that Dialog customers can donate the desired number of star points for HelpAge by dialing #141#.

"There was an unprecedented response from customers in the first three days as Rs. 1 million was collected from star points donated to HelpAge", Dr. Wijesuriya said.

Dialog Axiata's Star Points is a fully mobile enabled rewards network which enables Dialog's 7 million customers to earn and spend Star Points with over 400 partner merchants and 20,000 outlets islandwide.

All funds collected from the Dialog Star Points promotion will be channelled through the HelpAge Mobile Medical Unit.

According to HelpAge Sri Lanka, each mobile medical clinic cost approximately Rs.70,000 per day and has the capacity to screen 150 elders free of charge.

Its services includes medical screening and eye screening services, which also facilitate to detect elders who are suffering from cataract.

RW

 

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