Union Assurance launches Union Connect

Union Assurance (UA) introduced a mobile solution through their SMS gateway - 'Union Connect'.

'Union Connect' is designed to make Life Insurance transparent, convenient and accessible to UA's Life policyholders.

During an insurance claim, many Life policyholders endure disappointing experiences due to policies not being fully in-force and thereby being unable to totally benefit from insurance. This may occur due to non-payment of premiums and the policy being identified as inactive. The traditional methods of keeping customers aware on the status of their policies are ineffective. Customers themselves may also find keeping track of their past and future premium payments difficult to do.

UA believes that the introduction of 'Union Connect' will solve this problem as the customer now has the opportunity to check the status of the premium payments by sending an SMS.

UA assures that this will help policyholders to fully benefit from their Life Insurance policies and is considered the stepping stone for UA in mobile customer solutions.

With the rapid growth of mobile use, almost all industries are turning to mobile technology which provides superior customer care.

"With mobile devices rapidly penetrating the market, it's important to keep pace with an ever-evolving communications landscape and to develop ways that make business better and benefits our consumer," said General Manager, IT, Union Assurance Ruwan Bakmedeniya. "Consumers today are constantly on-the-go and need to access information instantly.

'Union Connect' leverages on that need with the latest advances in mobile phone technology to provide real time information," he said.