amanté lingerie launched

amanté lingerie was launched recently. “With the launch of amanté we have fulfilled an ambition that MAS had for a long period, which is to create our brand that will reflect our expertise and experience in the industry,” said Director, MAS Holdings and amanté, Ajay Amalean.

We also plan to have our flagship store by next year to give customers a lifestyle experience,” he said.

MAS introduced amanté lingerie in the South Asian markets. The brand was launched in India in 2007. The brand was recognised as the 'Product of the Year' in the intimate-wear category by the Indian consumer, the largest independent survey facilitated by AC Nielsons in 2010.

“We are confident about the acceptance of our product in the market, early indications are even better than what we anticipated.

It shows that we are catering to the Sri Lankan woman who believes she deserves the best in products and quality and rightly so.” Ajay said.

- SJ