Munchee helps rural communities with CSR initiative

Group Director and Head of Marketing and Sales, CBL, Nandana Wickramage, unveils the school library at Dharmaraja College, Meegoda, renovated under the 'Munchee samaga gamata sarana' project.

Ceylon Biscuits Limited through its 'Munchee samaga gamata sarana' program fosters infrastructure construction and school infrastructure development projects in rural areas.

A spokesman for CBL said, "The program aims at improving the way of life of all communities we reach out to by addressing issues within the communities that have been overlooked for a long period. It will complete 54 projects on community development and enhance educational facilities in schools."

"The projects include building bridges, water distribution projects, supplying water to schools, rebuilding school libraries and IT centres, constructing community centres and other community development projects."

"Munchee has completed around 50 projects that began in 2010. A few more projects are under way. The program has reached out to thousands of people in various regions of Sri Lanka including the North, East, upcountry, Western Province and South," he said. "In the Eastern province with one such project, Munchee converted a bus into a library for students in Waranketagoda Vidyalaya, Ampara," the spokesman said.

Nandana Wickramage, Group Director/Head of Marketing and Sales, CBL said, "Uplifting the living conditions of communities is the objective of the 'Munchee samaga gamata sarana' program. Before we choose projects, we conduct in-depth analyses and ensure that the projects generate sustainable growth. The program also aims at building cordial relations between Munchee field staff and rural communities which in turn brings back traditional values such as unity and trust."