Rainbow Pages launches mobile app on Android

Sri Lanka Telecom Rainbow Pages launched mobile app on Android."We have launched associated products to provide a comprehensive service to customers and this latest service will be upgraded with more facilities in the near future. The mobile app will be of use to customers as the mobile phone has become an important part of our day-to-day life," SLT VisionCom (Pvt) Ltd and SLT Publications (Pvt) Ltd, Chief Executive Officer Malraj Balapitiya said.

The Rainbow Pages has become a growing entity with plans to add more innovation to its service line-up, he said at the launch held last week in Colombo.

The mobile app facility is also available to non SLT customers who do not have access to the printed version of the directory. "These innovations have bridged the gap between customers and product and service suppliers. The Android operating system has become the most widely used smartphone operating system in the world", he said.

"We expect these innovative solutions to help generate additional revenue from banner and other promotional offers," Balapitiya said.

"The mobile app service sets a new paradigm for the industry. The user-friendly directory with comprehensive information supports and promotes business organisations proving optimum visibility and accessibility", he said.

The Rainbow Pages, the publisher of the comprehensive national business directory celebrates its 10th anniversary this year. Among the innovative applications introduced are print directory, web directory, CD directory, mobile web directory, e-directory, call centre service and Peo TV making the mobile app to be the eighth product in its service range.

More services will be launched shortly such as a wedding directory and a tourist directory. Organisation specific directories including membership directories are also on the cards. The second stage of the mobile app will include more general information.

- SJ