'Ethics essential in pharmaceutical marketing'

Young sales representatives involved in pharmaceutical marketing need to be educated on ethics, integrity and professionalism, Director General, Health Services of the Ministry of Health, Dr. Palitha Maheepala, said at a workshop organised by the Sri Lanka Chamber of Pharmaceutical Industry (SLCPI) at the Taj Samudra last week.

The healthcare industry is a highly regulated sector and therefore it is important for pharmaceutical marketeers to adhere to ethics and professional standards, he said. Health services in Sri Lanka, he said, goes back to the era of King Pandukabhaya and since then we have achieved and maintained high standards. Dr. Maheepala commended the SLCPI's efforts to inculcate values and ethics among pharmaceutical sales and marketing representatives. A large number of pharmaceutical sales and marketing representatives, managers and stakeholders of the industry attended the workshop.