Boost for Lanka's tourism market
Sri Lanka was awarded the 'Most Potential Outbound Tourist
Destination Award' at the Jinhua Travel New Model Awards Ceremony
organised by the Beijing Times on February 27, in Beijing.The 'Jinhua
Travel New Model Awards' is a travel branding award in China and the
awards ceremony is organised annually by Beijing Times to recognise the
best travel agencies, online travel services, airlines and outbound
travel destinations.
The recognition of Sri Lanka as 'the most potential outbound travel
destination' at the Jinghua Travel Awards is a remarkable achievement
for the Sri Lanka tourism promotion campaign in China.
The award will give a boost to the promotional work of Sri Lanka
Missions in China in promoting Sri Lanka as a tourist destination among
the Chinese public.Sri Lanka’s Ambassador to China, Ranjith Uyangoda,
said that the award reflects the outcome of a vigorous campaign by Sri
Lanka Missions in China and the Sri Lanka Tourism Promotion Bureau and
travel agents to promote Sri Lanka as a tourist destination in China.
He hoped that this award will have a greater impact on the future
travel plans of Chinese tourists in selecting Sri Lanka as their travel
destination and appealed to the travel agents present at the awards
ceremony to work hard towards this end while assuring them that they
will receive the best of cooperation from Sri Lankan
authorities.Ambassador Uyangoda said that the online visa system,
exemption of the exit pass requirement for Chinese tourists travelling
to Sri Lanka, increase in the frequency of Sri Lankan Airlines flights
between Sri Lanka and China, the vigorous Sri Lanka promotion campaign
and the presence of Sri Lanka and Chinese tour operators at roadshows
and tourism promotional events in China have contributed to increased
Chinese tourist arrivals in Sri Lanka.
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