Samsung launches new smartphone
Samsung launched a device in its flagship premium smartphone range,
the Galaxy S4. It follows the S3, a handset that has sold more than 40
million units. The Galaxy handsets are seen as the closest competitor to
Apple's iPhone.
Analysts predict software that tracks where users are looking and
automatically scrolls down the page as it is read, without it being
touched. There is also a souped-up camera and processor.
But crucial to Samsung's future success, analysts say, is how the
South Korean company plans to turn its strong position in the smartphone
market into greater success with other devices such as tablets.
Prior to the launch in New York, Samsung unleashed a huge advertising
campaign, including a series of videos involving a small boy tasked with
looking after a 'top secret' box.
Like the S3, the S4 runs on Google's Android operating system, but
analysts are predicting some heavy customisation from Samsung to give
the device a more distinctive feel and, crucially, set it apart from its
competitors' Android-based handsets.
This is important, said Gartner analyst Roberta Cozza, if Samsung is
to gain a higher level of loyalty to its device range. Unlike with
Apple, where a large number of iPhone owners gravitate towards the iPad
when they decide to purchase a tablet, the same cannot be said of other
brands, where customers more likely to mix and match.
-BBC
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