Prima Group to invest Rs. 500 m to boost capacity

The Prima Group will invest over Rs. 500 million this year to upgrade capacity, expand product range and enhance quality, said Group General Manager, Prima Group, Sri Lanka, Tan Beng Chuan at the launch two products last week.

Chuan said that the Group's business grew last year despite many challenges and added that the company is optimistic of a better year. “We had a successful year in 2013 with growth in demand for products. We hope to sustain the grow momentum with novel and quality products this year,” Chuan said.

Prima Ceylon has been in the milling of wheat flour and the bakery sector in Sri Lanka for around 20 years. The parent company is in Singapore.

Chuan said that the company has provided over 1,000 jobs and added that it provides training to bakers and hoteliers. Providing training is an integral part of our support and advisory service, he said. The company provides customer services that include the transfer of baking skills, awareness of product benefits, baking applications and their benefits.

“Our operations in the North and the East has grown with the demand for products. We will invest in expanding business in the regions,” he said.

Expanding the range of products Prima Sunrise launched the flat bread, a nutritional and convenient food. Prima Group Assistant Brand Manager Anurada Hewage said that the global demand for flat bread as a convenient and nutritional food has grown.