Past President donates books to SLIM library
The 'SLIM Prof. Philip Kotler Library' of the Sri Lanka Institute of
Marketing (SLIM), one of the most comprehensive libraries in the country
dedicated to sales and marketing fields, was further strengthened
recently with the donation of over 200 books on marketing and
The books were part of the private collection of SLIM Past President
Willie Weerasekara, who is domiciled in the USA, and were donated by him
to nurture upcoming marketeers in Sri Lanka.
Another Past President of SLIM, Nimal Gunawardhana also contributed
to the resources of the popular business library by donating a book on
The donation was made through Daya Senanayake, founder member of SLIM
at SLIM Home recently. He read out the message sent by Willie
"The fundamentals of marketing have not changed. What has changed is
how we manage marketing within the dramatically changed situation. The
growing sophistication and interconnection of consumers and citizens
around the world, acclimatised to a global point of view by cross-border
trade, communications and consumption has changed the playing field,"
the message stated.